The Great Workout Heist: How a Discounted Dress Reveals Deeper Issues in the Fitness Industry The recent discounting of Alo's Courtside Dress has sent shockwaves through the fitness community.
For $85, consumers can snag a workout dress that doubles as everyday wear, complete with built in shorts and a hidden shelf bra. This deal raises important questions about the broader implications of this trend.
Praise for the Courtside Dress is not unique to Alo's product. In recent years, the fitness industry has seen a proliferation of athleisure wear that blurs the lines between workout gear and everyday clothing.