The Soft Power of Fashion: How Brunello Cucinelli's Docufilm Sells Beyond Borders The sale of Oscar winning director Giuseppe Tornatore's docufilm "Brunello: The Gracious Visionary" to numerous international territories has sent ripples through the global film industry.
The story behind this docufilm's success, however, is more complex than a simple testament to Brunello Cucinelli's business acumen. Cucinelli's journey from farmer's son to fashion mogul is undeniably compelling.
Born in 1953 in Castel Rigone, an ancient Umbrian hamlet, Cucinelli's rise to becoming Italy's "King of Cashmere" is a rags to riches tale that has captivated audiences worldwide.