The BTS Effect: How K Pop's Global Ambassadors Are Transforming Cities Worldwide The latest incarnation of HYBE's THE CITY project, "BTS THE CITY ARIRANG New York", has arrived in the Big Apple, leaving a lasting impression on its hosts.
For two weeks, fans and non fans alike will experience a carefully curated celebration of BTS's artistry, music, and culture.
This is not merely a concert; it's a cultural phenomenon that reflects the profound impact K Pop has had on global cities.