Prada Taps Barry Jenkins to Direct Campaign Starring Ambassadors in “Domestic Intimacy” In an era dominated by excess and opulence, Prada is taking a deliberate departure from the luxury landscape.
The Italian fashion house has enlisted Barry Jenkins to direct its latest campaign, one that prioritizes "domestic intimacy" over grand spectacle.
Jenkins' filmography is characterized by nuanced explorations of human relationships – as seen in Moonlight and If Beale Street Could Talk – and it's this sensibility that Prada hopes will elevate its brand from mere status symbol to something more meaningful.