Uber Bets on Its Former CEO with $100 Million Investment in Atoms The investment of $100 million by Uber in Travis Kalanick's rebranded holding company, Atoms, alongside venture capital giants Andreessen Horowitz and Bain Capital, serves as a reminder of the ride hailing giant's complicated history with its former CEO.
The deal, made six months ago, may seem incongruous given the contentious relationship between Uber and Kalanick during his tenure.
However, this development should not come as a surprise to those familiar with the evolving landscape of mobility and transportation technology.